事實上，整個公益行銷、企業社會責任的相關發展，是由美國企業所發起及主導的。在此經濟環境嚴峻的時刻，觀察美國企業對於公益計畫的態度，正可以反應與公益及企業社會責任有關的發展。
我們將相關得獎的案例呈現出來，從每個企業將商業策略與社會議題結合的案例，都能得到更好的學習。但我們想，模仿學習容易，要能成為市場上的指標，可能就需要更多用心觀察，瞭解不同社會的需求，發展有效的計畫，並發揮實實在在的社會影響力。
Best Use of Social Media:
Gold: More Than Footprints: TripAdvisor and Conservation International, Doctors Without Borders, National Geographic Society, Save the Children and the Nature Conservancy
Silver: Best Buy@15 Challenge: Best Buy and Ashoka Youth Venture
Best Environmental/Wildlife Campaign:
Gold: Tour de Fat: New Belgium Brewing Co. and multiple local cycling groups
Silver: Jetting to Green: JetBlue Airways and the Carbon Fund
Best Health Campaign:
Gold: Start! Partnership: Subway and the American Heart Association
Silver: Jiffy Lube Maintenance Partners for Life: Jiffy Lube International and the American Heart Association
Best Social Service/Education Campaign:
Gold: Protecting Futures: Procter & Gamble Co. and United Nations Association
Silver: Toys "R" Us Guide for Differently-Abled Kids: Toys "R" Us and the National Lekotek Center
Best Message Campaign:
Gold: The Pedigree Adoption Drive: Pedigree and numerous animal shelters
Silver: L'Oreal Paris Ovarian Cancer Awareness Campaign: L'Oréal Paris and the Ovarian Cancer Research Fund
Best Print Creative:
Gold: Believe: Macy's and the Make-A-Wish Foundation of America
Silver: Subaru Share the Love: Subaru of America and the ASPCA, Boys & Girls Clubs of America, Habitat for Humanity, Meals on Wheels Association of America and National Wildlife Federation
Best Transactional Campaign:
Gold: IHOP National Pancake Day: IHOP and Children's Miracle Network
Silver: Believe: Macy's and the Make-A-Wish Foundation of America
Best Cause Marketing Event:
Gold: Read for the Record: Pearson Foundation and Jumpstart
Silver: Miracle Treat Day: American Dairy Queen Corp. and Children's Miracle Network
Best National/Local Integration:
Gold: Reviving Baseball in Inner Cities: KPMG and Major League Baseball
Silver: Trees for Troops: FedEx and the Christmas Spirit Foundation
